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Canada Policy Experts · Independent insurance brokerage

Life insurance.
Expert help finding your coverage.

Compare life insurance options with an advisor who helps you understand them. Personal guidance for Canadians 50+, seniors, and anyone living with diabetes or another health condition.

No obligation. An advisor to help from questions to application.

Grandparents looking through a family album with their grandchildren.
Protection starts with understanding.

Explore coverage. Ask questions. Make an informed choice.

  • Independent brokerage
  • Compare coverage options
  • Help with health questions
  • Support with your application

More choice. One helpful conversation.

The carriers we work with.

Explore our insurance providers. An advisor can help you compare the options available to you.

  • Sun Life
  • Manulife
  • Canada Life
  • RBC Insurance
  • BMO Insurance
  • Desjardins Insurance
  • Empire Life
  • Equitable Life
  • Humania Assurance
  • Wawanesa Insurance
  • Assumption Life
  • Foresters
  • ivari
  • Canada Protection Plan
  • Oneday Insurance

Find your starting point

Life insurance help
for your situation.

Explore guidance for your age, health history or coverage needs. Search the Learning Centre for a specific question.

Search articles, topics and calculators using everyday words.

Browse all articles →

Understand your choices

Compare your life insurance options.

Learn what each type is designed to do before deciding what suits you.

The big picture

How long do you need protection?

Start with the need you want your life insurance to cover.

Term life insuranceExplore term →
Policy startsEnd of selected term

Protection for a defined period. Check the policy’s renewal and conversion options.

Permanent life insuranceExplore permanent →
Policy startsDesigned for lifelong coverage

Protection designed to last your lifetime, provided the policy stays in force.

Conceptual illustration, not a price comparison or a guarantee of benefits. Policy terms apply. Source: Financial Consumer Agency of Canada.

Term life insurance

Coverage for a set number of years, at a fixed price.

Explore this option →

Permanent life insurance

Whole life, universal life and Term to 100.

Explore this option →

No-medical coverage

Simplified and guaranteed issue, without an exam.

Explore this option →

Compare term and permanent

Which one fits the problem you are solving.

Explore this option →

Free tools. Your numbers.

How much life insurance do you need?

Work out a starting estimate for your family. No sign-up, no contact details, and no pressure.

01 / Free planning tool

How much life insurance might I need?

Add up what your family may need, then subtract the resources already available.

Use the calculator

02 / Free planning tool

How much could my family need to replace lost income?

Estimate the money needed to cover a monthly household shortfall over time.

Use the calculator

03 / Free planning tool

How much should I set aside for final expenses?

Make a personal budget for one-time expenses and see what remains to be funded.

Use the calculator
Explore the calculators →

An advisor in your corner

You bring the questions.
We help with the next step.

Canada Policy Experts is an independent life insurance brokerage. We help seniors and Canadians with health conditions understand their options across the insurers we work with.

Your insurer determines the price, eligibility and approval timeline. Our role is to explain the differences and help you navigate the application.

Meet Canada Policy Experts →

How it works

Three simple steps to honest quotes and an advisor in your corner.

  1. 1

    Fill out the quote form

    Tell us about your coverage goals, age and province.

  2. 2

    Speak with a licensed advisor

    We'll explain your options in plain language. No pressure, no obligation.

  3. 3

    Apply with support

    We help with your application. The insurer decides approval and confirms when coverage begins.

Learn at your own pace

Answers to common life insurance questions.

New to life insurance?

Start with what it does, who it helps and how it works.

Read the guide →

How much is enough?

Think through debts, household support and what is already covered.

Read the guide →

Understand the fine print

Learn how waiting periods can affect when benefits are payable.

Read the guide →
Visit the Learning Centre →

Before you request a quote

How does getting a quote work?

You tell us a little about yourself and your health, a licensed advisor compares options across the insurers we work with, and you get a plain-language rundown of what's actually available to you. There’s no obligation to move forward.

Will requesting a quote affect my credit score?

No. Requesting a quote doesn't involve a credit check, so it has no impact on your credit score.

What information do you need from me?

The basics: your age, province, roughly how much coverage you're considering, and a general picture of your health. We only ask for more detail once you're ready to move forward with an actual application.

Is my information kept private?

Yes. We use what you share to prepare your quote and, if you choose to go ahead, your application, and nothing beyond that. What we collect and how it's handled is set out in our privacy policy.

What happens after I apply?

The insurer reviews your application and, depending on the product, may follow up with a few more health questions. Many no-medical applications are decided quickly; medically underwritten policies can take longer while the insurer requests and reviews records.

Can I change my mind after I'm approved?

Yes. Most policies include a review period after approval, and you're not locked in the moment you apply. Your advisor can walk you through the specifics for whichever product you're considering.

Let’s talk about your life insurance

You don’t have to figure it out alone.

Tell us what you need to protect. We’ll help you explore your options.